Website localization and translation services are often confused with one another, but there are key differences between these two useful marketing tools. An understanding of those differences will help you extend the reach of your website more efficiently and profitably. Localization vs. translation: what’s the difference? Translation is the process of changing your text into …
Localizing your website involves tailoring your site’s content to meet the social, cultural, and linguistic preferences of your target market. This will help you develop a more personal relationship with your readers by connecting with them on a deeper level. The first step to localizing is translating your entire site into the language of your …